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Byron Sharp
Byron Sharp is Professor of Marketing Science at the University of South Australia, known for his work on loyalty programs.〔Oliver, Richard L. "Whence consumer loyalty?." ''the Journal of Marketing'' (1999): 33-44.〕〔Wulf, Kristof De, Gaby Odekerken-Schröder, and Dawn Iacobucci. "Investments in consumer relationships: a cross-country and cross-industry exploration." ''Journal of marketing'' 65.4 (2001): 33-50.〕 == Life and work == Born in New Zealand, Sharp obtained his Bachelor of Commerce in Marketing in 1988 at the University of Auckland, and his Master of Business by Research at the University of South Australia, and PhD from the University of Adelaide.〔"Byron Sharp: Professor of Marketing Science, Director Ehrenberg-Bass Institute," at linkedin.com, 2015〕 In 1995 Sharp was appointed Director of the Ehrenberg-Bass Institute at the University of South Australia, and in 1999 Professor of Marketing.〔 He also serves as board member at the Wharton SEI Center's Future of Advertising project. His research interests include buyer behaviour and brand performance, laws & principles in marketing, market-based assets, and advertising & Media
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